I am Åsa, a London based multi-disciplinary Swedish Designer & Illustrator with twelve years of experience from working in-house, and on freelance basis, on a wide range of projects ranging from illustration for print, apparel and products, to packaging, murals, exhibitions and children's books. 


I am a versatile designer with experience of designing for various age groups and customers and taking a project from an idea to a final product; concept, art direction, product development, graphic design, art working, surface design and packaging design. 


Humour, nature, play and childhood nostalgia are important ingredients in my work and my speciality is character design, products for children, packaging, generating new ideas and concepts, and art direction.

In 2020 I started Studio Kavall, a studio focused completely on playful design for children.

Selected Clients



Super superficial


Sammy Icon


The Wallery

Bilingual by Music


Hostel Art

Translate Bar

Camberwell Arts Festival




FdA Illustration

Camberwell College of Arts

London, UK, 2008-2010

BA HONS Computer Visualization and Animation

Ravensbourne College of Communication

Chislehurst, Kent, 2006-2008  

What's your sign?

Ljunggren, Stockholm, Sweden 2018

Allt hade varit så mycket bättre om jag inte var så dum i huvet

Ljunggren, Stockholm, Sweden 2017

Man's Best Friend

Fika, London, 2015

Bat Country

Craft Coffee, London, UK, 2014

Animal Kingdom

Ciferblat, Moscow, Russia, 2014

Animal Kingdom

Bar Nada, Stockholm, Sweden, 2014

Artist in resident: January

Scandinavian Kitchen, London, UK 2014

On These Magic Shores

O3 Gallery, Oxford, UK, 2013

Once Upon A Time 

Urban Outfitters, High Street Kensington, London, UK, 2012

The Winter Exhibition

Peacock Visual Arts, Aberdeen, Scotland, 2011

The International Postcard Show 2011,

The Surface Gallery, Nottingham, UK

Protect The Human

Shoreditch Church, London, UK, 2010


Curated & organised exhibitions

When Hell Breaks Loose

Old Shoreditch Station, London 2016

Ashley Amery, Lucy Kirk, Karin Soderquist, Åsa Wikman, James Swain.

A Study of Sports and Leisure

Exposure Gallery, London, UK, 2013

Mogu Takahashi, Kate Hindley, Mr Millerchip, Matt Pringle, Karen Cheung, Karin Soderquist, Lorna Scobie, Åsa Wikman, Sara Ray.

Let's Fika! Fika

London, UK, 2012

Hanna Melin, Martin Wollerstam, Daniella Dobric, Karin Soderquist, Åsa Wikman.

Awards & Nominations

Charlie the sausage dog pull toy design, Rex London

Rosie bento box friend design, Rex London

Shortlisted for Gift of the Year, 2017


Hello Sunshine, Elvis the Elephant & Cookie the Cat

wall clock designs, Rex London 

Finalist Junior Design Awards, Junior Magazine 2017