The brief was to create a new puzzle. My idea was to create a long puzzle illustrated to feel as if you have dived into a Coral reef. The Creative Director thought it would be a great idea to add a booklet where you could learn the names of all the creatures.

 

Iwas later asked if I could translate the illustrations from the Long Coral reef puzzle into an Ocean memory game. 40 illustrated cards with fish, seahorses, whales, sharks, seals and mixed creatures from our oceans.

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Concept, Art Direction & Design for Rex London.

​Designs & images are all Copyright Rex London.