top of page

Charlie the sausage dog, Elvis the elephant

& Ella the hedgehog wooden pull toy designs.

Art direction, packaging design & design by Åsa Wikman.

For the packaging design I decided to give the characters names, Charlie the sausage dog, Ella the hedgehog and Elvis the elephant and gave the pull toys some individual characteristics, for example; Charlie likes long walks, cuddles, carrots and

ball games. 

Designed In-House for Rex London. Designs & images are all Copyright Rex London.

bottom of page