Charlie the sausage dog, Elvis the elephant
& Ella the hedgehog wooden pull toy designs.
Art direction, packaging design & design by Åsa Wikman.
For the packaging design I decided to give the characters names, Charlie the sausage dog, Ella the hedgehog and Elvis the elephant and gave the pull toys some individual characteristics, for example; Charlie likes long walks, cuddles, carrots and
Designed In-House for Rex London. Designs & images are all Copyright Rex London.